We handle all of the complexities of ad creation, management, analysis, etc. We build powerful paid advertising (media buying) campaigns using up-to-date strategies with optimized ad campaign performance. We stay current with the latest advancements in AI on the platform. This also applies to algorithm updates such as Andromeda (Q4 2025). We are currently managing over $3m USD per month in ad spend.
Being Meta Certified in digital marketing demonstrates expertise in strategies across platforms like Facebook, Instagram, WhatsApp, and Messenger. This certification validates expert skills in areas such as the Meta Ads Manager, Meta Business Suite, ad creation, ad campaign performance, targeting, measurement, and so much more.
Ad Creative (Static Imagery & Video/Reels)
User & Audience Targeting & Re-Targeting
Measuring Analytical Data & Metrics
Optimizing Ad Budget Spend
Maximizing ROAS (Return on Ad Spend)
Conversion Tracking & Event Match Quality
These are screen shots of real Meta ad accounts that we manage. All sensitive client data has been redacted.
Brand new campaign, right out of gate with only 25 users reached; 2 orders at a 9 cent cost per result for an average order value of $63.
7425 users reached with a cost per result of $15.76 for a product that retails for $199.
1 cent cost per result for page likes and follows. Page had garnered 50,000+ real followers in 90 days.
$7 leads for a local service company. The average job ranges from $500 up to $20,000.
How about a $24 cost per result (CPR) for an average order value of $240.
We know how to get engagement through creative design. When was the last time you saw a paid spondsored ad on Meta with 43,800 likes and 3,200 comments? Its not often...
Social media marketing and management should be an important aspect to your campaign. It can drive a significant amount of traffic to your WordPress website (or other type of site). This sometimes even outperforms traffic from major search engines. Your product/service and the content strategy must be presented in a relevant, interesting and easily shared format across a variety of social networks. Visitors must have a reason to suggest your product/service to their family and friends. Generally if your target audience likes your product/service, their friends are more likely to be interested in the same thing. This is extremely helpful in reaching targeted audiences and garnering audience engagement.
This is also an essential component of a successful marketing campaign. It will help increase your search engine rankings because the search engines count social media likes, follows, links, etc. as "votes". These "votes" will increase the amount of inbound links to your website which increases your "link popularity". The more link popularity (authority) you have, the better you will rank in search engine positioning.
There are many online marketing companies that believe social media likes and links are becoming more important these days and any campaign should include these elements.
Social Media
Marketing, Management & Optimization
Social media marketing initially may have no immediate return on investment (ROI) but is useful for:
Lead generation
Reputation management
Building a community following with efficient community management
Building and maintaining relationships with influencers
Building brand awareness and recognition
Professionally written and optimized content creation
Customer retention, interaction, feedback and support
Social signals to help your search engine optimization (SEO) campaigns
Are you searching for social media marketing near me?
Increase brand awareness with our process in which your product/service can be shared and discussed among social media outlets. This also increases exposure which essentially drives more traffic to your website. At the same time, this also builds more link popularity so your website will rank better in search engine positions. Your SEO (search engine optimization) campaigns will also perform much better.
First we will determine what networks are appropriate for your product/service and develop a content strategy with a content calendar. We have several years of experience with using the social media network tools correctly and effectively. Social media marketing connects your product/service to an audience. Popular social media networks such as Facebook, Twitter, TikTok, Instagram, Snapchat, and YouTube can be very effective at accomplishing this if done correctly.
Your product/service must be properly presented to the visitor. There is no benefit to getting traffic to your website if it doesn’t have quality content, a poor user experience, etc. Once the visitor reaches your website, the user experience must continue through unique quality content, illustrate answers to frequently asked questions, user ease to navigation through the website design and more. Also provided to the visitor must be "like" and "sharing" availability, RSS feeds, user ratings, polling tools, videos, images, etc. Be certain you are giving your visitors a reason to share their experience with your product or service.
Building brand awareness and brand recognition via social media needs certain expertise and web tools. Exe Productions is experienced and savvy with integrating analytics (web tools) with social media networks for data analysis and maximum performance. We have decades of experience with social media and we're USA based in Rochester, NY.
First we determine what social media networks and tools work for your product or service. Then we focus on solutions that enable topics or discussions, engage the audience, increase user engagement (shares, likes, links, mentions, etc), and much more.
Here are some specific and helpful tools:
A list of the social media platforms we specialize with:
Always implement a monitoring or online reputation management system. This helps monitor your social media activity as you are participating in discussions and new content creation. This will also help determine where conversations are happening about your product or service.
Reputation management also helps increase e-commerce sales and conversations. Your reputation is a trust signal to consumers.
Monitoring of all of this activity and content is simple using cell phone text messaging, email alerts, etc. We can also subscribe to search results for your keywords by RSS and receive blog updates as well.
When using social media marketing optimization in conjunction with your digital marketing campaign, always remember that "trust" is an important factor for social engagement. In order for this to be effective, you must understand your service or product and it’s relation to the audience. It is important to present yourself to that audience in an accurate and effective manner so that they will want to share, like, link and discuss your product or service!
A great way to build trust is to get verified on your social media channels. Verification is normally represented by a checkmark or a "blue tick" next to your profile name. Users trust verified profiles 3x more and are 72% more likely to engage and do business with a verified entity. We can set up verification on all of your profiles for you.
Are you searching for social media management near me? Get your content liked, shared, re-tweeted and pinned to the top! Let Exe Productions manage all of your social media marketing. We offer competitive packages to have your social platforms regularly updated with unique and creative content. This content will build brand awareness and let you interact with customers and potential customers alike.
You'll be building a following and increasing your social authority which subsequently increases the recognition and trust of your branding. Also you'll get more social signals and perform even better in search as well!