Increase your search engine marketing efforts and get more quality targeted traffic
Attracting visitors can be expensive search engine marketing, but each one is a potential new customer for your business. Not to mention, the profits can be extraordinary. More than 75% of internet users prefer search engines to find companies just like yours. Your competitors are positioned there because of search engine marketing and internet marketing… shouldn’t you be there as well?
Exe Productions, Inc. delivers quality search engine marketing and positioning strategies for all small to large sized companies. Since 2001 Exe Productions, Inc. has been dedicated to increasing online business revenue through advanced search engine marketing and internet marketing solutions. Exe Productions researches the most searched on, most common terms used on the internet today to find exactly what product/service you are offering.
Your site’s position within the search engine marketing campaign is critical to the success of your online existence, name branding and much more. By not spending the time and resources necessary to achieve a high search engine position, your website is missing out on highly qualified customer leads on a daily basis. We guarantee that our search engine marketing and internet marketing services will increase your site’s traffic and sales.
Let’s take a look at some true facts about how visitors are finding you...
What was once a fairly easy task of search engine marketing for top ranking among the most popular search engines has turned out to be a difficult practice requiring research, analysis and lot of hard work.
Exe Productions utilizes search engine and internet marketing research and technology for top position placement. We have experience since 2001 in search engine marketing and internet marketing to improve your positions. Exe Productions makes your online presence happen fast along with competitive rates and A++ customer service!
Search engine marketing can be segregated into two types:
Search engine marketing is categorized on the basis of two types of websites:
Static sites are simple html pages and easy to promote as compared to dynamic sites which have database driven pages. Both of them need different approach for search engine marketing. We’re very experienced with BOTH promoting static as well as dynamic websites.
The steps involved in search engine marketing are:
Research and development for keywords:
We identify the keywords that correspond to a website’s theme including phrase popularity and optimize them to improve your website ranking.
Free and paid search engines and directory submissions:
Monitoring, analysis and report generation:
To maintain the achieved top ranking positions, we continually analyze your data and remain watchful. We are constantly continuing to advance our search engine marketing tactics and strategies over the years.
Customized error pages (IE: 404):
Many times, users while looking for a page on your web site may make a spelling mistake or a typing error or the page requested may have simply expired or is not available at the moment. By creating a 404 error page with links to other pages within the site, we can take the user back to the site in the event a dead link or updated page name exists and the original page is not found.
The use of a robots.txt file will give instructions about a website to web robots from major search engines. This is also known as The Robots Exclusion Protocol. This is an essential part of your search engine marketing campaign.
Site Maps (XML / NON-XML):
Sitemaps are normally created in XML or HTML. They are a way to alert search engine robots to pages with in your website that the robot may not find. Creating and submitting a sitemap helps your search engine marketing campaign and is an important component of internet marketing.
Confirm Google search console (formerly webmaster tools), Google Analytics (GA) and Google My Business (GMB) is properly setup:
Verify domain, upload sitemap, test tracking code, organize settings, fix any errors, etc.
Confirm favicon exists:
Verify favicon is properly implemented and working across all browser types
Confirm OG data (Open Graph Protocol) exists:
This enables any web page to become a rich object in a social graph for social sharing for example
Json schema markup integrated into your website:
Schema mark-up are pieces of meticulously written that you put on your webpages to help search engines retrieve informative information to show users.
Below is an example of a typical SEO campaign. To customize a campaign, services can be added or removed.
Phase I: Analysis
Web site traffic analysis and visitor profiles - An overview of visitors to your Web site, profiled by search engine optimization referrals and visit pattern
Search engine optimization results - Lists all search terms visitors to your site used before being referred by the search engine results page
Search engine inclusion listing - Lists which pages of your Web site are listed on which particular search engine
Analysis of Web sites linking to your site - Discovers which Web sites link to yours (per search engine listing); discovery of industry-related sites for quality linking
Keyword / keyphrase research and analysis - Which keywords and phrases are currently being searched for? Our keyword databases search actual search engine queries from Google, Yahoo and over 30 other search engines. Page-by-page Web site analysis / Displays each page of your website as a search engine spider would see it
Web site design analysis - Discovery of design elements that may adversely affect search engine optimization rankings
Web site code analysis - Analysis of HTML code utilized in your website that can be optimized to improve search engine rankings
Competitive Analysis - Discovers competitors at the top of search engine result pages (SERP) for competing keywords
Phase II: Execution
Phase III: Analyzing and Monitoring Results
We offer a la carte pricing for our search engine optimization services. Our firm can provide you with full-service search engine optimization or we can supplement the work that you are already doing, you decide. The cost of your campaign also depends upon the following considerations:
What are your expectations?
Let us help you build your search engine optimization campaign and grow your online existence. It is the first place customers go to look for products/services and the first step prospects use to find vendors...
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