Branding & Brand Identity


What Is Branding & Brand Identity

brand identity

Branding is a representation of your company. The first thing that customers may notice about your brand is your logo design, product or service. It must make a lasting impression and has to stand out from your competition. Your brand identity gives you an individual and professional look. When done properly this represents that your brand is credible, trustworthy and professional. Branding will also:

Exe Productions has been providing branding and brand identity services since 2001. This is an ongoing process and requires getting your customers and your business in touch. The process consists of researching, developing, and applying a distinctive set of features so that consumers can begin to associate your brand with your product or service. This also makes the overall experience better for a customer when interacting with your business as a shopper, social media follower or a random passerby.

Branding Terms

To Know...

Brand Awareness

Refers to how familiar the public and your target audience is with your brand

Brand Extension

Companies "extend" their brand to develop new products or services

Brand Identity

The personality of your business and the promise you make to your customers

Brand Management

The process of creating and maintaining your brand for new and existing customers

More On Branding & Brand Identity

There is a lot of work that goes into building and maintaining a brand. There is also a lot to consider when building a strong one. You need to first determine your target audience. Then work on establishing your goals and missions. Throughout this process, you can never forget to define your qualities, unique values and benefits. Find your brand voice and create your visual assets to increase every aspect of your brand. Since 2001, companies have been letting Exe Productions put their branding to work with all of our experience.