Search Engine Optimization
Below is an example of a typical Search
Engine Optimization (SEO) campaign. To
customize a campaign, services can be added or removed.
Phase I: Analysis
- Web site traffic analysis & visitor
profiles
An overview of visitors to your Web site, profiled by search
engine referrals and visit pattern
- Search engine optimization results
Lists all search terms visitors to your site used before being
referred by the search engine results page
- Search engine inclusion listing
Lists which pages of your Web site are listed on which
particular search engine
- Analysis of Web sites linking to your site
Discovers which Web sites link to yours (per search engine
listing); discovery of industry-related sites for quality
linking
- Keyword/keyphrase research & analysis
Which keywords and phrases are currently being searched for?
Our keyword databases search actual search engine queries from
Google, Yahoo and over 30 other search engines.
- Page-by-page Web site analysis
Displays each page of your Web site as a Search engine spider
would see it
- Web site design analysis
Discovery of design elements that may adversely affect search
engine rankings
- Web site code analysis
Analysis of HTML code utilized in your Web site that can be
optimized to improve search engine rankings
- Competitive Analysis
Discovers competitors at the top of search engine result pages
(SERP) for competing keywords or keyphrases
|
Phase II: Execution
- Search engine optimization of Web site content / copy
editing
- HTML coding optimization using proper styles
- Potential redesign of individual site
elements, if applicable.
- Creation/Optimization of Web site meta tags
- Implementation/Optimization of intra-site
cross-linking
- Advise on the rewriting of dynamic URLs
- Submission to search engines, search
directories and other industry-specific sites
|
Phase III: Results Monitoring
- Search Engine Submissions: paid
inclusion or free?
- Directory Submissions: general and
industry specific
- Link Building Leads: We advise you on a
link building campaign. This is a very important final step
that should never be forgotten about. Ask about our
link-building campaigns.
- Targeted Sales Leads: We generate leads
for your web site. Optional
- Monthly reports: Optional monthly
reporting keyword saturation, PPC campaigns, cutting edge user
statistics and more.
- Maintenance and Research: We research
ways to improve your ranking. We monitor what your competitors
are doing and counter their attempts to get your traffic.
|
We offer a la carte pricing for this search
engine optimization service. Our
firm can provide you with full-service optimization or we can
supplement the work that you are already doing in-house. You
decide. The cost of your Search Engine Optimization Campaign also
depends upon the following considerations:
What are your expectations?
- What is the number of keywords and key
phrases you want for
search engine optimization?
- What is the number of links required for
you to match the top ranking competitor's link popularity?
- Technical considerations: site
architecture, dynamic content, software and technology used.
Let Exe Productions, Inc. help you build and grow
your online presence. It is the first place customers go to look
for products/services and the first step prospects use to find
vendors....
Are you
interested in requesting
a quote? Or rather would you like
more information on Search Engine Optimization?
|
|
