Search Engine Marketing
Attracting
site visitors can be expensive search engine marketing, but each one is a
potential new customer for your business. Not to mention, the
profits can be extraordinary. More than 75% of Internet users
prefer search engines to find companies just like yours. Your
competitors are positioned there, shouldn't you be there as well?
Exe Productions, Inc. delivers quality
search engine marketing and positioning strategies for all
small to large sized companies. Since 1999 Exe Productions,
Inc. has been dedicated to increasing online business revenue
through advanced search engine marketing solutions. Exe Productions researches the
most searched on, most common terms used on the internet today to
find exactly what product and/or service you are offering.
Your site's position within the search engines and directories is
critical to the success of your online existence, name branding
and much more. By not spending the time and resources necessary to
achieve a high search engine ranking, your website is missing out
on highly qualified sales leads on a daily basis. We guarantee
that our search engine marketing and optimization services will
increase your site's traffic and sales. Take a look at some true
facts...

• Over 80% of web site traffic comes through
search engine marketing.
• 90% of Search Engine traffic comes from within the first 20
listings.
• Search Engines drive highly qualified ‘targeted’ visitors
to your web site.
• Search Engine Performance is a full-time position - Partnering
with Exe Productions, Inc. will ensure your success.
• Search Engine Performance is the lowest cost per lead of all
marketing media.
• Exe Productions, Inc. provides "industrial strength"
service and support.
• Exe Productions, Inc. techniques will dramatically increase
your web site's visibility. |
| Your researched key terms will normally
appear in the top 10 positions of the most popular search
engines such as:
AOL.Com
Google.Com
MSN.Com
Yahoo.Com
AltaVista.Com
Lycos.Com
Iwon.Com
WhatUseek.Com
Alltheweb.Com
& Much More!
|

|
What was once a fairly easy task of
search engine marketing for top ranking among the most popular search engines has turned out to be a difficult practice requiring research, analysis, and lot of hard work. Exe Productions utilizes search engine
marketing research and technology for top search engine placement. We have experience since 1999 in search engine marketing services to improve your search engine ranking. Exe Productions makes your online presence accessible-to-market. Amid the explosion of information availability, we ensure your 'findability'.
Search engine marketing can be segregated into two types -
• Organic search engine marketing (Non paid cost effective way)
• Paid search engine marketing (Paid by different Revenue models like Pay Per Click, Pay per Sale etc.)
Search Engine Marketing is categorized on the basis of two types of Website:
• Static Sites Promotion (html pages)
• Dynamic Sites Promotion (.asp, .php, .jsp etc.)
Static sites are sites with simple html pages and easy to promote as compared to dynamic sites which have database driven pages. Both of them need different approach for promotion. We, at
Exe Productions, promote static as well as dynamic sites.
The steps involved in
search engine marketing are:
Research and development for
keywords
Implementing script on server (For Dynamic Sites only)
Submissions paid and directory
Monitoring, analysis and report generation
Research and development
for keywords:
We identify the keywords that correspond to a website's theme
including phrase popularity and optimize them to improve your
website ranking.
- Initial keyword planning and research.
- Customized keyword analysis to define the best suited key
phrases for you
- Site Standing Analysis (includes reviewing competitors
rankings/keywords)
- Complete optimization of existing page(s)
Free and Paid Search Engines and Directory Submissions
- By registering your organization with 'hand picked' industry
specific directories and search engines, we make the potential
customers aware of you
- Hand submissions to the top search engines and directories
using the most up to date submission methods
- Category selection for each directory
- Search engine submission confirmation reports as well as
email and phone assistance
- Multiple URL Submission to Major search engines and
directories
- Indexing of your site by local directories, portals and
directories specific to you
- Follow-up submissions and page modifications to keep your
listing highly ranked
- Paid Submission to MSN, Yahoo, etc.
Monitoring, Analysis and Report Generation
To carry on with top ranking of your website, we remain watchful
and continue to advance our optimizing tactics by analyzing log
files and various other
search engine marketing methods.
- Evaluation of server file logs for search engine and user
activity
- Monitor your positions & resubmitting for ongoing
promotion
- Readjusting dropped rankings and keeping you informed with
regular reports
- Checking & fixing broken links, broken images, orphan
files and images
- Paid submission reports
- Detailed ranking reports showing your new and improved
positioning
- In-depth traffic and log reports
Customized 404 Error page:
Many times, users while looking for a page on your web site may
make a spelling mistake or a typing error or the page requested
may have simply expired or is not available at the moment. By
creating a 404 error page with links to other pages of the site,
we can take the user back to the site. For example, try typing in www.exeproductions.com/nopagehere
which is obviously an invalid page name.
Are you
interested in requesting
a quote? Or rather would you like
more information on Search Engine Optimization?
|

|