Search Engine Marketing

Attracting site visitors can be expensive search engine marketing, but each one is a potential new customer for your business. Not to mention, the profits can be extraordinary. More than 75% of Internet users prefer search engines to find companies just like yours. Your competitors are positioned there, shouldn't you be there as well?

Exe Productions, Inc. delivers quality search engine marketing and positioning strategies for all small to large sized companies. Since 1999 Exe Productions, Inc. has been dedicated to increasing online business revenue through advanced search engine marketing solutions. Exe Productions researches the most searched on, most common terms used on the internet today to find exactly what product and/or service you are offering.

Your site's position within the search engines and directories is critical to the success of your online existence, name branding and much more. By not spending the time and resources necessary to achieve a high search engine ranking, your website is missing out on highly qualified sales leads on a daily basis. We guarantee that our search engine marketing and optimization services will increase your site's traffic and sales. Take a look at some true facts...

What was once a fairly easy task of search engine marketing for top ranking among the most popular search engines has turned out to be a difficult practice requiring research, analysis, and lot of hard work. Exe Productions utilizes search engine marketing research and technology for top search engine placement. We have experience since 1999 in search engine marketing services to improve your search engine ranking. Exe Productions makes your online presence accessible-to-market. Amid the explosion of information availability, we ensure your 'findability'. 

Search engine marketing can be segregated into two types - 

• Organic search engine marketing (Non paid cost effective way) 
• Paid search engine marketing (Paid by different Revenue models like Pay Per Click, Pay per Sale etc.)

Search Engine Marketing is categorized on the basis of two types of Website: 

• Static Sites Promotion (html pages) 
• Dynamic Sites Promotion (.asp, .php, .jsp etc.)

Static sites are sites with simple html pages and easy to promote as compared to dynamic sites which have database driven pages. Both of them need different approach for promotion. We, at Exe Productions, promote static as well as dynamic sites.

The steps involved in search engine marketing are:

Research and development for keywords
Implementing script on server (For Dynamic Sites only)
Submissions paid and directory
Monitoring, analysis and report generation

Research and development for keywords:

• Initial keyword planning and research.
• Customized keyword analysis to define the best suited key phrases for you
• Site Standing Analysis (includes reviewing competitors rankings/keywords)
• Complete optimization of existing page(s)

Free and Paid Search Engines and Directory Submissions

• By registering your organization with 'hand picked' industry specific directories and search engines, we make the potential customers aware of you
• Hand submissions to the top search engines and directories using the most up to date submission methods
• Category selection for each directory
• Search engine submission confirmation reports as well as email and phone assistance
• Multiple URL Submission to Major search engines and directories
• Indexing of your site by local directories, portals and directories specific to you
• Follow-up submissions and page modifications to keep your listing highly ranked
• Paid Submission to MSN, Yahoo, etc.

Monitoring, Analysis and Report Generation

• Evaluation of server file logs for search engine and user activity
• Monitor your positions & resubmitting for ongoing promotion
• Readjusting dropped rankings and keeping you informed with regular reports
• Checking & fixing broken links, broken images, orphan files and images
• Paid submission reports
• Detailed ranking reports showing your new and improved positioning
• In-depth traffic and log reports

Customized 404 Error page:

Many times, users while looking for a page on your web site may make a spelling mistake or a typing error or the page requested may have simply expired or is not available at the moment. By creating a 404 error page with links to other pages of the site, we can take the user back to the site. For example, try typing in www.exeproductions.com/nopagehere which is obviously an invalid page name.

Are you interested in requesting a quote? Or rather  would you like more information on Search Engine Optimization?

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